Gillette parent company Procter & Gamble just posted a Q2 loss of $5-Billion thanks to an $8-Billion writedown on the dominant razor and men’s care line that is blamed on a boycott of Gillette products after an insulting, male bashing television and internet ad that blamed all men for the actions of rapists and abusers. ...

The backlash against Gillette’s preachy, apologetic #METOO moment continues as Swiss watchmaker company Egard is responding to Gillette’s recent male bashing ad with a similar video short celebrating the statistical reality of male sacrifice, heroism and social struggle as a result of anti-male bias in the family court system.  Citing social statistics on first responders ...