The backlash against Gillette’s preachy, apologetic #METOO moment continues as Swiss watchmaker company Egard is responding to Gillette’s recent male bashing ad with a similar video short celebrating the statistical reality of male sacrifice, heroism and social struggle as a result of anti-male bias in the family court system.  Citing social statistics on first responders ...

One week after it dropped, Gillette is still feeling the razor burn backlash of an ill-conceived television advertisement shaming men for generations of toxic masculinity and calling on every human being with natural beard growth to “be better,” in our compliance with the #METOO idiocy of the present social moment.  Having a viral deluge of ...