A sign at the ‘Handsome Her’ cafe in Melbourne, Australia laid out the ‘house rules,’ turning male patrons into modern day versions of Rosa Parks by forcing men to give up their table if a woman preferred their seating location and charging men 18% more on their bill in a nod to (thoroughly debunked) wage disparities between men and women. In a flourish of illiterate hubris, the sign’s final line, Rule #3, “Respect Goes Both Ways.” Apparently, not.  Predictably, men decided to eat elsewhere.

The unfriendly feminist cancer eatery made famous by overcharging male customers and forcing them to give up their seats if a woman fancied their table has gone out of business and closed its doors after less than two years in operation. “Handsome Her,” is no more, according to Melbourne news outlets which noted the restaurant’s closure with far less fanfare and acclaim than accompanied its opening in August of 2017.

In hindsight, a restaurant business plan that eliminated 50% of potential clientele off the top was an obvious fiscal disaster in the making. Anyone who’s braved the razor thin margins and fickle public tastes of the food service industry knows that to be true. Maybe an experienced man could have told them. But then, at the now shuttered, “Handsome Her Cafe” in Melbourne, Australia, advice of any kind from a man would have been dismissed as mansplaining. Pity.

Predictable controversy followed the cafe’s grand opening, with entrenched sides of the militant feminist and MGTOW movements voicing their equally predictable responses. Refreshingly, in social media responses even some representatives of the fairer sex found the restaurant’s concept laughably stupid and a less than needed exacerbation of the gender schism in modern life that finds men and women further estranged than ever before. Others felt that it reflected poorly on Australia as home to an observably virulent strain of ultrafeminism that has spilled visibly into political exchanges in Aussie parliament and in media.