It was bound to happen. Even as hyper-woke culture lauded the latest canceling of what some viewed as the insulting racial stereotyping of the longtime pancake mix and syrup maven, Aunt Jemima, social justice warriors and cultural Marxists might have done well to notice who else is celebrating the end of the iconic brand.

Message boards used by white supremacists, the KKK and other white power organizations lit up Tuesday with some users gleefully noting the renaming of “Aunt Jemima” to “Pearl Milling Company,” and the subsequent removal of an attractive African American woman from a popular and successful marketing campaign.

“Couldn’t have made a better move if we had planned it ourselves,” wrote one self-proclaimed Klan member. “Got that ugly woman off the box and I couldn’t be happier to see it.”

“Don’t they realize this is something we would have wanted?” wrote another. “Hell I might even start buying their shit now. At least pearls are white. Sign me up.”

“One less uppity n**** to be bothered with at the Piggly Wiggly.” wrote another.

Even among mainstream consumers, Pearl Milling Company is getting battered online for sounding like an unappetizing “gravel mining company” or “a James Bond villain.”

The unsavory reviews are pouring in from Twitter, with some threatening to switch to Pearl Milling’s competitors, Mrs. Butterworth’s or Log Cabin, over the revamp.

“I think it sounds like a gravel mining company,” lawyer Michelle Rozovics said. 

Another said  Pearl Milling Company sounded like “something owned by a James Bond Villain.”

Meanwhile, another noted, “Pearl Milling Company? Sounds like a generic house brand for Dollar General.”

Another swing and a miss for woke culture.

Maybe this would have been better?