Gillette parent company Procter & Gamble just posted a Q2 loss of $5-Billion thanks to an $8-Billion writedown on the dominant razor and men’s care line that is blamed on a boycott of Gillette products after an insulting, male bashing television and internet ad that blamed all men for the actions of rapists and abusers.

The preachy, feminist patronizing ad, released in January was entitled ‘We Believe’,  urging men to “shave their toxic masculinity,” while shaming the entire male gender for unwanted sexual advances, sexual assault and other “toxically masculine” actions of a small percentage of sexual abusers and rapists.

The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.

The ad produced an instantly viral wave of revulsion and ridicule by loyal Gillette customers and was so despised, it went on to become one of the most hated ads in internet history.

A Procter & Gamble earnings report for the second quarter, ended June 30th, revealed a $5-billion company loss created by offsetting an $8-billion writedown of their Gillette lines which have been targeted by both official and unofficial boycotts by men and women angered by their anti-male stupidity. As if that wasn’t enough, the company followed the disastrous bout of male bashing with another ad in which a father helps his transgender son shave for the first time.  Get ‘woke’ go broke.

‘Woke’ Gillette Ad That Has Now Cost Company $8-billion in Losses Due to Boycott

The pivot toward #METOO stupidity is particularly ironic set against the rest of Gillette’s walking billboard and grid girl marketing strategies that employ a bevy of curvaceous female backside wrapped in trademark Gillette blue latex skinsuits emblazoned with their namesake. A marketing campaign that didn’t cost the company $8-billion in alienated customer base. Go figure.